SERVICES

Start with what you need.

Every organization needs something different. We’ll figure out what’s right for you, then build the support around your work.

Book a Free Intro Call

WAYS TO WORK TOGETHER

Support that meets you where you are.

Whether you need an extra set of hands, a focused push, or a stronger team, there’s a way to work together that fits.

01

Fractional 

I join your team part-time to lead your communications, from setting the strategy to making sure the work gets done.

What to expect

  • Senior‑level communications leadership, usually 1–3 days a week, without the cost of a full‑time hire
  • We start with a short discovery period to understand your priorities and set a plan for the first few months
  • I work as part of your team, owning the plan and guiding the people carrying it out
  • Remote, with occasional in‑person time available in Ontario and Calgary
  • Engagements usually run 3–12 months and can be adjusted as your needs change

Best for: Organizations that need consistent communications leadership and support, but aren’t ready for a full-time hire.

Format: Monthly retainer

02

Project

Focused support to plan and deliver a specific initiative, from strategy through execution.

What to expect

  • Before we start, we agree on the deliverables, timeline, and price
  • Most projects run 1–6 months, depending on needs and scope
  • Regular updates so you always know where things stand
  • Remote, with in‑person support for things like events and photoshoots available across Canada (travel quoted outside Ontario and Calgary)
  • Rush timelines are possible for an added fee

Best for: A campaign, fundraising appeal, messaging refresh, communications system, or other project with a clear start and finish.

Format: Fixed scope and price

03

Advisory

Strategy sessions, coaching, and training that give your team the direction, tools, and skills to manage communications confidently in‑house.

What to expect

  • Builds your team’s communications skills so they can work independently
  • Sessions can focus on a skill, topic, or deliverable, like reviewing a campaign plan or positioning a new service
  • Or I lead the coaching, so you uncover what you don’t know and start making decisions through a communications lens
  • Usually 60–90 minutes online, with in‑person workshops and speaking engagements available (travel quoted outside Ontario and Calgary)

Best for: Teams that have the people to do the work, but need strategy, guidance, or stronger communications skills to carry it out with confidence.

Format: Single sessions or packages

AREAS OF EXPERTISE

Explore what I can deliver.

A closer look at the work within each area, across fractional, project, and advisory support.

Communications Strategy

Priorities, audience planning, and a clear plan, so every piece of communication has a purpose.

EXAMPLE DELIVERABLES

  • Communications audits: what’s working, what isn’t, and where the biggest opportunities are, with clear recommendations
  • Audience research and stakeholder mapping
  • Strategic and annual plans: 12‑month communications plans and departmental strategic plans, with goals and measures of success
  • Channel strategy: where to focus your effort and what each channel needs to accomplish
  • Internal, crisis, and issues communications plans

Fundraising Communications

Appeals, donor emails, impact reports, and stewardship that move people to give and keep giving.

EXAMPLE DELIVERABLES

  • Fundraising campaigns: year‑end, giving day, monthly giving, and lapsed donor reactivation
  • Donor communications planning, automation, and delivery: newsletters, thank‑you and stewardship journeys, and event communications
  • Major donor communications and briefing materials
  • Proposals and solicitation materials: case for support, sponsorship packages, and grant proposals
  • Impact reports and annual report content

Campaigns & Engagement

Campaigns, events, and engagement strategies that turn a clear goal into coordinated messaging, content, and outreach.

EXAMPLE DELIVERABLES

  • Campaign strategy and plans: awareness, recruitment, and program launch campaigns, coordinated across channels
  • Events: strategy, promotion, and attendee communications plans
  • Engagement plans: volunteers, youth, community, stakeholders, members, and alumni
  • Partner, influencer, ambassador, and peer‑to‑peer programs
  • Campaign and event evaluation: results, learnings, and recommendations

Digital & Social

Social media, email marketing, and paid ads that reach the right people and get them to act.

EXAMPLE DELIVERABLES

  • Social media strategy and management: audits, content planning and creation, short‑form video, and ongoing optimization
  • Email marketing and automation: newsletters, welcome series, and automated engagement series
  • Paid advertising across social, search, and display, including ad creative and copy
  • Website content: page copy, landing pages, and SEO‑friendly blog posts
  • Digital reporting: social, email, ads, and website performance

Messaging & Storytelling

Key messages, impact stories, and content that help everyone tell your story the same way.

EXAMPLE DELIVERABLES

  • Key messages and messaging framework, including elevator pitch and boilerplate
  • Brand positioning and voice: brand archetype, voice, and messaging guidelines
  • Program and service positioning and descriptions
  • Impact stories and case studies, from story collection and process design to writing support
  • Media releases, pitches, and presentation decks

Systems & Reporting

Content planning, CRM workflows, and reporting that make communications easier to manage and measure.

EXAMPLE DELIVERABLES

  • Communications process design: content calendars, workflows, approval processes, and onboarding guides for new staff
  • CRM setup and data: workflows, data cleanup, segmentation, and donor journey mapping
  • KPI and reporting frameworks: KPI trackers (overall, email, social, and fundraising) and board reporting templates
  • Leadership and board dashboards
  • Website and donation tracking: analytics setup and conversion measurement
  • Brand templates and toolkits for staff

HOW IT WORKS

Getting started is simple.

STEP 1

Book an Intro Call

A free, no-pressure conversation about your organization, what you’re working toward, and how I can help. No preparation needed.

STEP 2

Receive Your Proposal

I’ll outline the recommended approach, scope, timeline, and cost, so you know what to expect before you commit.

STEP 3

Kick Things Off

We’ll confirm priorities and next steps, then get to work.

FAQ

A few things you might be wondering.

Most of my work is with nonprofits and charities, but I also work with other mission‑driven organizations, like social enterprises and community groups.

It depends on the format and scope. I know most mission‑driven organizations work within tight budgets, so I build in flexibility wherever I can. That might mean phasing the work, adjusting the scope, or suggesting parts your staff can take on themselves, especially if it’s a skill worth building. After our intro call, I’ll send a proposal with the full cost, so there are no surprises.

Both. Fractional and project support are hands‑on, from planning through writing, content, and campaigns. Advisory support focuses on helping your team do the work themselves. When a project needs highly technical work, like custom website development, data dashboards, or production‑quality video, I bring in trusted specialists I’ve vetted. I manage their work and take responsibility for it, so you still have one point of contact.

Yes. Many organizations start with an advisory session or a short project, then build from there if it’s a good fit.

Projects and advisory support can often start quickly, sometimes right away. Fractional support needs a bit more notice, since I take on a limited number of fractional clients at a time. If you’re working with a deadline, let me know and we’ll see what we can make work.

Yes. Most of my work can be done remotely, so I can work with organizations across Canada. I’m also available in person in Ontario and Calgary.

That’s completely normal, and it’s what the intro call is for. We’ll talk through what’s going on, and I’ll recommend the kind of support that makes the most sense, even if that’s something small.

LET’S TALK

Tell me what you’re working on.

Whether you have a project in mind or just a sense that something could be working better, a quick conversation is a good first step. Share what’s on your plate, and we’ll figure out what would help most.

Book a Free Intro Call