A concept refresh of Pizza Nova’s social content, designed to bring out its Italian roots, family values, and, of course, the food. Warm colours, vintage textures, and nods to its 1963 beginnings give every post an old‑world feel.
*Concept work created for portfolio purposes. Not affiliated with or endorsed by Pizza Nova.
LONG‑FORM VIDEO
A history worth telling.
Volunteer Calgary · via Heart‑Driven Marketing · 2025
I produced this video for Volunteer Calgary’s annual general meeting, bringing the organization’s story to life, from its beginnings to the community it serves today.
*Script and voiceover provided by the client.
SHORT‑FORM VIDEO
An ad that doesn’t feel like one.
SMILES Childcare Centre · via Heart‑Driven Marketing · 2026
A UGC‑style paid ad for SMILES Childcare Centre, aimed at working parents downtown. Using the centre’s branding and source documents, I wrote the script and produced a reel that feels like a real parent’s recommendation, not a polished commercial.
*Branding and source materials provided by the client.
LET’S TALK
Ready to put your plan into action.
Whether you have a strategy waiting for someone to carry it out or you’re starting from scratch, tell me what you need, and I’ll help you get it done.